1. The intensity of “leaving a brand” in consumers’ minds

Without affecting the quality of the main services and products, the exaggerated situation depicted in the film becomes another “brand” that makes consumers remember, which will not only leave a deep memory of this event, but also transform into an impression of the brand (so it can’t be a negative experience, at most it is a slightly witty and humorous joke similar to this film), deepening the feeling in consumers’ hearts through “unexpected and reasonable”.

2. Provide consumers with material to help them talk about

In Why Starbucks Asks Your Name Some people’s reaction is exactly “Take a photo and upload it to Facebook, Instagram, Twitter, Line…”. The purpose is of course to share it with friends. You see, don’t talk about it, there is such a thing, but it also invisibly achieves the purpose of dissemination.

Try to make people want to share it on various social platforms

3. Asking for a name can have unexpected effects

If a comedian asked to shoot a film similar to this one, I have a funny idea about your store service, and I want to borrow your store to shoot a video, would you agree? If the answer is a hard “no!”, then you may have lost the opportunity to be mentioned in such a video that has been viewed by more than 6.7 million people in just one week. Of course, it doesn’t mean that you have to say yes to all ideas, but by involving your customers or bystanders in creating content or stories about you, the results may be unexpectedly good.

4. Try to create content that resembles ritual or tradition

Like ColdStone’s unique service of singing while ice cream, or a hula hoop performance by a Hooters waitress, an eight o’clock kiss and a plate of roast meat at Cheers Roast Meat Shop… If you can create a traditional or ritual-like element in your product or service, it will also become a unique and memorable content. Yes, in addition to thinking about the presentation mode and communication channels of content marketing, don’t forget that the most important thing in managing content is to return to the needs of the audience itself, just like telling a story or arranging a performance. How to use clever guidance to let the audience follow the brand marketers and gradually receive the message the brand wants to convey is one of the key elements for the success of content marketing.