Dahao computer cycle embroidery is not a key, but an embroidery technology. It is an automated embroidery technology that can achieve embroidery of various colors and effects through computer control. During the embroidery process, the needle will cycle embroidery on the fabric according to the instructions of the computer program to form exquisite patterns and characters.

This technology is widely used in clothing, household goods, gifts and other fields, which not only improves the efficiency of embroidery, but also improves the accuracy and aesthetics of embroidery.

How many steps does it take to invite customers to the scene?

Generally speaking, the whole visit process is divided into six steps: preparing for the visit, making an appointment with the customer, developing expectations, establishing advantages, obtaining commitments, and evaluating the visit.

In this complete visit process, sales need to achieve many task objectives, such as: developing expectations, guiding goals, obtaining commitments, dealing with concerns, eliminating objections, etc. The process of achieving each task objective involves a lot of methods, techniques, tools, logic, and even words.

The six steps of the visit form a closed loop, that is, the first and last steps are connected together, and it forms a cycle: complete this visit, and at the same time be fully prepared for the next visit. Such a cycle after another, brings the business to the final goal – signing the order.

The following, break down the six steps of the entire visit process one by one.

1. Prepare to visit

Prepare to visit to do three things:

First, understand customer expectations. Customer expectations are always the target of our business, because it hides customer needs and customer motivations behind needs; motivation is the core to be met by business service solutions.

The second is to design commitment goals. Don’t meet customers without commitment goals, “don’t see customers without commitment” This is the basic principle of business visits.

The third is to prepare trust means. For example, a gift, a story, and a case are all means of trust. Customer expectations and business commitment goals to obtain form a complete map of visits, and trust is the glue that connects each map.

2. Make an appointment with a customer

An appointment is an appointment for value rather than for selling something. The reason why customers are willing to see you is because the customer thinks you are valuable, not because you have something to sell to him.

Sales rarely sell things over the phone. Since they can’t sell, there is no need to mention the product on the phone. Bringing up the product is about suicide.

In order to improve the success rate of the appointment, here are 5 means, which are: 1. Preparation: psychological preparation and preparation on the conversation script. 2. Explanation: how to answer the customer’s doubts. 3. Value: this is the reason why the customer sees you. 4. Cost: how to reduce the cost of the customer seeing you. 5. Control: control the entire interview conversation, ask more questions, be soft in tone, and speak slowly.

3. Guide expectations

After the appointment is successful, it is time to meet the customer.

The first is the opening, generally do four things: self-introduction and company introduction, warm-up, PPP (purpose, process, objection). If it is not the first time to see the customer, but the second and third time to see the customer, then the fifth thing to do is to review and review the content determined in the last visit.

In the opening process, PPP is extremely important. It is a kind of control over the content of the customer’s conversation. It can lead the conversation to the track that the salesperson wants to talk about at the beginning. This is a very important step for understanding customer expectations.

Guiding expectations is the most critical step in the six steps of visiting a closed loop. Everything starts from expectations. The salesperson needs to establish a three-dimensional sales space, which is divided into goals, problems, and measures. First of all, we should try our best to implant the target, implanting the concept that customer recognition is beneficial to our sales at the same time; secondly, increasing customer goals to set up an obstacle for competitors. On this basis, we should break down the goal and learn that the obstacle is the problem that will be encountered in achieving this goal. Find out the hidden needs of customers through segmentation problems, and combine our own advantages to implant more problems to be solved. Finally, formulate measures to solve the above problems with our advantages. This is a process of implanting our advantages.

The means of implanting goals, implanting obstacles, and implanting measures are what everyone says: let customers say, let customers choose, and let customers recognize. Through these series of operations, in the customer’s opinion, he set the goal, he found the problem, and he solved the problem. The deeper he is involved, the more he will support us. People will vow to defend what they say and the conclusions they draw without paying attention to what they are told.

4. Build an advantage

The real advantage does not come from the product. The product is highly homogeneous, and it is too difficult to create differences. It is more from the salesperson himself.

Salespeople should remember one sentence: you are the difference.

When presenting the product, the core of the display is the value. In addition, to present advantages, there are two products: one is a product or solution, and the other is the company. Sales should productize the company, and the two products should be delivered to customers together.

Of course, you can’t buy products before you know customer expectations or guide customer expectations, no matter how much advantage you think you have.

5. Acquiring promises

Acquiring promises may have two results: the first one is obtained, and the second one cannot be obtained.

If you don’t get it, then the customer must have concerns. How do you deal with concerns? Commitment is what the salesperson must obtain. Acquiring promises is actually a small probability event, and failure is a high probability event.

The core of not getting it is because the customer has concerns. The salesperson cannot ignore the concerns and must dig out the concerns. Can’t argue with the customer, but discuss with the customer how to eliminate his worries and how to meet his personal interests.

Therefore, there must be a method and skills to obtain the promise.

6. Visit evaluation

Evaluation needs to do two things: one is to check, and the other is to pre-evaluate.

The evaluation process turns the visit step into a closed loop. The evaluation is to prepare, and the preparation is to advance. This closed loop forms a complete visit process and is fully prepared for the next visit.

The success of a visit doesn’t necessarily mean you get an order; but the failure of a visit is likely to be the end of the order.

According to the closed-loop model of visits, each visit comes with goals, questions and answers. Each visit summarizes the previous visit and paves the way for the next visit, pushing the order to the end one by one.