First, useful gifts are not as good as useless gifts. It is recommended that you do not give things that are too practical, such as clothes, perfume, backpacks, etc., unless you are absolutely sure of your taste. Everyone has a lot of these things, and if they are not outstanding enough, they will easily be submerged in his many daily necessities. If he does not agree with your taste, it may leave him with a bad impression of a “layman”. It is best to give gifts that are “four things that cannot be dropped”, that is, things that cannot be eaten, used, given, or thrown away. Such gifts are the most suitable for expressing one’s heart, and they are also the easiest to make the recipient feel happy, so that they will be grateful to you and will be unforgettable for a long time. From the recipient’s point of view, what is useful to them is not necessarily something that makes them happy, but from the giver’s point of view. The purpose of giving gifts is not to bring great practical value to the recipient, but to make them appreciate you and remember you. Second, unique, creative and personalized gifts are better. Such gifts can not only surprise and move the recipient, but also make him feel that you have spent a lot of thought and effort to prepare the gift for him. This is the purpose of giving gifts. From this perspective, personalized handicrafts are a good choice. For example, personalized cartoon statues made of soft pottery according to the photos of characters are popular with fashion people. The advantage is that it is unique, can be stored forever, and can be washed with water. But the price is about 300 to 400 yuan, and you need to have a clear photo of the character, and you need to book at least one week in advance. In addition, there are personalized comic portraits, personalized crystal portraits, personalized puzzles, personalized watches, personalized necklaces, personalized T-shirts, personalized cups, and so on. Third, the big medium small is not as big as the small medium. That is to say, when giving gifts, choosing a more expensive gift in a less expensive gift category will receive better results than choosing a cheaper gift in a more expensive gift category. Fourth, saying that what you want is not as good as what you want. In fact, the purpose of giving gifts should not be to maximize the effectiveness of the gift person, but to maximize their status in the eyes of the recipient. Therefore, you should give others or as a reward something that people want to buy but are reluctant to buy, or want to buy but are embarrassed to buy. Fifth, it is better to have a choice than not to have a choice. Gifts should not be given choices. Although people will choose the gift that will bring them the greatest effect, many times this choice does not bring them the greatest satisfaction. In some cases, choices can also have negative effects. When the advantages and disadvantages of several gifts are not very different, giving any one thing alone is more satisfying than asking others to choose between two or even several things. Don’t give your worries to others when giving gifts.