In the special period of Double Eleven, the key to sending event information to customers is to grab customers’ attention, provide valuable information, and a convenient and fast way to participate. Here are some suggestions:
1. Carefully design the event: Make sure the event is attractive, such as coupons, discounts, giveaways, etc. At the same time, the event should be simple and easy to understand, so that customers can understand how to participate and enjoy the discounts at a glance.
2. Formulate a variety of event formats: Multiple activities can be carried out at the same time, such as online panic buying, limited-time offers, price-break discounts activities, etc., to meet the needs of different customers.
3. Make event posters and promotional copy: Design beautifully designed event posters to highlight the theme and highlights of the event and attract customers’ attention. At the same time, write concise and clear copy describing the content, time and participation of the event.
4. Utilize social media and email direct marketing: Publish event information on social media platforms such as WeChat and Weibo, and send emails to notify customers at the same time. Ensure that the event information is delivered within the line of sight of potential customers.
5. Personalized push: Customize personalized event push according to customers’ shopping preferences and behaviors to improve the pertinence of event information.
6. Provide a convenient way to participate: When the event is conducted online, ensure that the participation process is simple and easy to understand, and reduce the operating costs of customers. For example, provide functions such as one-click purchase, quick checkout, etc.
7. Create a sense of urgency: Create a sense of urgency through time-limited panic buying, inventory early warning, etc., and urge customers to participate in the event as soon as possible.
8. Maintain a good Client Server: During the event, strengthen the Client Server to ensure that customers encounter problems during the shopping process can be solved in a timely manner.
9. Follow-up of the event: After the event, conduct a return visit to participating customers to understand their shopping experience and provide improvement directions for future events.
10. data analytics and optimization: Collect activity data and analyze customer behavior in order to develop more accurate activity strategies in the future.
Through the above methods, send activity information to customers during Double Eleven, improve customer engagement and satisfaction, and bring higher performance to the enterprise.
How to monetize in the Middle East?
Here are a few practical methods:
1. Drainage to bring goods
At present, most cross-border e-commerce sellers regard TikTok account as a drainage tool, through TikTok account to attract users to click on the associated Facebook, YouTube account, or add the independent site URL in the comments of the homepage and the delivery video to guide fans to click further. Then, they will conduct live streaming on Facebook, earn advertising revenue share on YouTube, or sell products directly on the independent site.
2. Creation video revenue
TikTok The official released the news in mid-2020, and it is expected to provide more than 2 billion US dollars in the next three years. In order to reward high-quality creators, TikTok launched the creator fund (TikTokCreatorFund), which mainly distributes the amount based on video views.
In order to be eligible for TikTok creator fund, the following conditions need to be met: First, you need to register an account in the United States, that is, the account Internet Protocol Address is in the United States; Second, you must be at least 18 years old, that is, you must choose your birthday before 2004 when registering; In addition, your account needs to have no less than 10,000 fans, and the number of views in the last 30 days cannot be lower than 10,000.
3. Live streaming
Users on the TikTok can accept virtual gifts from the audience through the live streaming function, and the gifts will be converted into actual currency and settled to the user. At the same time, live streaming is also a better channel to display goods and promote sales.
4. Sell accounts with traffic
At present, TikTok is in the traffic dividend period, which means that many people will try to create accounts in batches to attract more fans and monetize. Everyone is already familiar with this method. At the beginning, they use their accounts to earn creator funds. When the number of fans reaches a certain number, they will sell their accounts on the account trading platform to realize monetization.
5. Receive promotional advertisements
As long as there is a certain amount of traffic and fans, advertisers will take the initiative to cooperate with you. For example, unpacking evaluation, live streaming, etc., it is best for these accounts to have clear vertical content and high fan viscosity, so as to obtain higher profits.
6. Advertising
TikTok also provides advertising services. Brothers can promote their products by placing video advertisements. There are two more common forms:
(1) in-feed ad: This kind of video advertisement will be sandwiched between the content viewed by the user. After a few seconds of advertising video playback, text such as “Learn more” will appear. Users can click on the jump page to get product details.
(2) splash ad: This kind of advertisement will display the brand in the form of short videos or pictures every time the user opens the software, increasing the brand’s exposure.
7. Operating account on behalf of Brother Long
According to Brother Long, many domestic brands will use TikTok publicity if they want to go out. Use the official account to publish relevant information to increase brand exposure and increase consumer group trust. But some brands may not be willing to open a team to operate specially. After all, the domestic market is their main attack, so they will find some outsourcing teams to operate on behalf of them. It is the current mainstream model.
Summary
TikTok monetization gameplay is mainly the above 7 points, of course, there are some small gameplay can also make money, but it is not the mainstream, and there are certain risks.
