1. Different ways to buy gifts. Chinese people usually buy gifts from stores near the guest’s residence for convenience. British and Americans like to buy gifts in one place and send them to another place. Because gifts from other places are exotic, it is good to satisfy the curiosity of the recipient. Some Chinese people like gifts sent by cross-border mail, while British and American people try to avoid cross-border mail gifts to avoid inconvenience to the receiver and additional customs costs.

2. The choice of gifts is different. Chinese people give seasonal gifts during festivals. For example, moon cakes and fruits are sent during the Mid-Autumn Festival, and gifts for the New Year during the Lunar New Year, such as foreign wine, perfume, fruit, chocolate candy, etc. Chinese people also send money at the funerals of relatives and friends. A common gift in China but rare in the West is food (fruit, candy, or other edible things) bought in the market. Except for funerals and opening ceremonies, flowers are not a popular gift. The gifts Americans give at Christmas are: product samples, desk decorations, wine, drinks, special food, etc. Flowers are the most common gift for women and are suitable for almost any occasion: birthday gifts, congratulations, gifts for hostesses.

3. Gifts are given to different objects. Some Chinese will try their best to find opportunities to give in order to thank their leaders or to facilitate work, promotion, etc. The boss gives gifts; they give gifts to the host or hostess of the guest’s house. Chinese people like to give gifts to business partners, especially when they meet for the first time. However, British and American people who are subordinates should not give any gifts to the boss, so as not to affect the normal working relationship; they often give gifts to the hostess of the guest’s house.

4. Different ways of giving gifts. Chinese people give gifts more heavy objects and pay attention to the price grade of gifts. Chinese people usually don’t pay much attention to the packaging of gifts. Generally, they would rather have a small box than a large one. In the United States and some other countries, people are used to wrapping with colored paper and wrapping with ribbons, and sometimes they are used to attaching a business card. This is what Hu Jing put forward in “Practical Etiquette Course”. British and American gift-giving pays attention to its form itself. They believe that the value of a gift is not the price, but whether the gift is good for the person and gives a surprise.

5. The timing of gift giving is different. The Chinese are very particular about giving charcoal in the snow, that is, paying great attention to the timeliness of gift giving. Because what you get when you need it most is the most precious. –Generally speaking, time is expensive in time or ahead of time. For example, a small New Year’s card must be given in advance, otherwise it is meaningless. The Chinese are taboo for others to give gifts just after a wedding or funeral, otherwise it will be regarded as ominous. In Zhao Zuorong’s “Tea and Coffee”, it is mentioned that the best time for Americans and Australians to give gifts is when you arrive or leave. Americans do not advocate giving business gifts (unless it is a small gift) except for specific occasions. And Chinese people like to give small gifts to business partners, especially when they meet for the first time.