1. Large maternal and infant items
such as baby’s crib, safety seat, bicycle, etc. These items are more special, and the baby’s mother will choose them carefully, unless “you are sure that she has not bought it yet and just knows the style she wants”, otherwise it is really not recommended to buy it. The price is not cheap. After sending it out, the baby cannot use it, and it is inconvenient for others to return it. It is still occupied, and it will only leave embarrassment…
2. Close-fitting clothes
The size of the baby’s clothes is not easy to pinch. If the baby is taller or thinner, the size is easy to be inappropriate. For example, my best friend’s baby was born with 5kg, and he can’t wear the clothes of the newborn at all, and many styles are not satisfactory. Also, the mother’s preference is also very important. When visiting the mother and baby product store, you will find a lot of baby clothes sets. In fact, many clothes in the sets cannot be worn, which are both expensive and impractical! Only the packaging looks good!
3. Milk powder and diapers
In fact, the reason is the same as that of large-scale products. The brand is uncertain, and other children use it differently.
How to promote mother and baby summer cotton products?
A few suggestions can be shared with you:
1. Discount promotion: Discount promotion can be carried out before the arrival of summer or at the end of the season to attract customers to buy. A certain discount intensity can be set, such as price-break discounts, buy one get one free and other promotions.
2. Combination package: Combine several summer cotton products to form a package sale. For example, combine summer baby clothes, bedding and towels, etc. to attract customers to buy the whole set of products.
3. Gift giving: Some small gifts or gifts can be provided as an additional benefit to buy summer cotton products. For example, give cute plush toys, bath towels or baby toiletries, etc.
4. Limited time promotion: Set a specific time period, such as weekends or holidays, for limited time promotion. This can create a sense of urgency to buy and attract customers to place an order as soon as possible.
5. Marketing activities: Summer cotton products can be promoted and promoted through online and offline marketing activities. For example, hold a raffle on social media, share coupons or hold an offline mother and baby exhibition, etc.